Design is a form of expression and communication. It can be thought provoking and inspiring. There are multiple solutions for any design problem. This is just one aspect of design that I enjoy. My process starts with research. Studying the client/company, the audience, and the product/service helps me understand the design problem. Once the research has been completed, the next step is sketching and brainstorming. Multiple drafts, critiques, and points-of-view are considered before the work is finalized for the client. This process provides the opportunity to expand my design knowledge in order to grow as a designer.
The hunger to learn about and experience design is what drives my passion to create. Inspiration shows itself in many ways. It may come in the form of an object, a feeling, a person or something as simple as a color. No matter the inspiration, design must always push in creative directions. I am inspired by other designers as well as architects and composers. Paul Rand is another designer who was inspired by people in other professions. Rand’s simple and ingenious designs from those inspirations lead him to become one of the greats in design history.
As a designer I strive to create simple, clean designs and to stay in touch with what is new in the design world through magazines, online sources, and exhibitions/shows. Design projects offer a wide variety of subject matter; there is always something new to research to keep me inspired and challenged.